A|X Armani Exchange was launched in 1991 in the U.S. It retails fashion and lifestyle products and is known for its occasionally provocative ad campaigns. Inspired by street-chic culture and dance music, it is targeted as the more accessible Armani brand. Armani Exchange watches for men and women are refined style is reflected in all models, from the classic to more contemporary ones. Armani Exchange sunglasses for men and women are known as stylish and unique eyewear.